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Research papers

The place for mobile research?

Researchers are trained to take 'pre' and 'post' measurements. Mobile apps now enable us to measure 'the moment' as well. During the British Royal Wedding, respondents shared these moments with Ipsos and Sky News. This paper describes how traditional...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Sean Conry, Simon Atkinson
Companies: Ipsos MRBI, Forsta
October 26, 2011
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Citation

Conry and Atkinson (2011a, October 26). The place for mobile research?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-place-for-mobile-research-